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Artifact·Digital Market Entry·Almaty

We help foreign brands enter the CIS and Central Asia.

We find partners who represent your brand and sell it in the region.

Discuss your projectSee how it works

Almaty, Kazakhstan — a neutral gateway into a 150M+ person market that shares one working business language across the CIS and Central Asia.

Watch

A minute from the ground — Central Asia, through our lens.

Every frame shot by our own team. No stock footage.

The markets

150M+

Seven countries, seven different markets

150 million people across seven different CIS and Central Asia countries: Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan, Armenia, Russia, Belarus. Each has its own distribution channels and entry rules. We operate inside that reality from Almaty, and know how business actually gets done in each one.

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Step 1 of 6

Which CIS & Central Asia countries do you want distributors in?

Who we are

The Artifact team helps foreign brands enter the CIS and Central Asia.

We only work with companies, not individual consumers. We know this region from the inside: how its buyers search, what earns their trust, and how deals actually get done.

We translate your meaning and visuals so distributors can easily study the product and decide to work together.

Depending on the task, we can be seen as:

We don't sell or hold your product. We connect you with the partners who will: distributors or brand representatives.

Who it's for

Any brand that wants to enter the CIS and Central Asia, find distributors, or test demand.

A few categories we turn down regardless of budget: gambling, weapons, drugs, fur and leather.

What we do

Localization of digital presence

3days of presence: what an exhibition gives you
365days a year: your brand in front of the market

Getting to know a new market usually starts with industry exhibitions: three days of presence in return. We build a full local presence where the brand stays in front of the market 365 days a year. The audience stays in constant contact with the product, which builds trust and recognition.

Everything a foreign brand needs to operate here, in one team: research and strategy, photo and video production, paid channels, and the people who pick up once distributors start replying.

Today, most B2B buyers start their supplier research with AI tools like ChatGPT or Claude. With no local-language footprint in the region, the AI never puts your brand on the shortlist. The buyer never hears your name.

The team

Five specialized teams, each covering a different part of the work:

01

Strategy

Demand and competitor research, positioning, and the market-entry plan for each country.

Marketer, Strategist

02

Production

On-site photo and video, casting, and design. The content covers more than the product: it shows partners how to work with you, from supply terms and volumes to certificates and what they gain.

Videographer, Editor, Photographer, Casting, Designer

03

Channels & traffic

Paid campaigns, organic channels, and the site itself. A dedicated specialist builds and runs each one, not a single generalist.

Paid social specialist, Paid search specialist, SMM manager, Web & SEO specialist

04

Client-facing

Translation for content and live negotiations, plus a dedicated manager who screens and processes inbound inquiries.

Translator / interpreter, Inquiry manager

05

Management

One point of contact running across every other cluster, keeping delivery transparent and on schedule.

Project manager

Need something bigger or more specific? Take a look at Additional services below.

How it works

How we work, step by step

We dive into your brand, your target audience, and the competitors already in this market, then build the entry strategy around what we find.

Small products get shipped to us and shot with actors. For factories and larger operations, we either work from your existing video and files or travel and shoot on-site.

Site copy, video, ad creative: we produce every asset in the language the region's 150M+ business audience actually shares, never translated in as an afterthought.

A site and social channels, matched to the platforms your audience is actually on. We back the choice with data, not default convention.

Ads go live to test real demand. We handle and screen first inquiries locally, so only real interest reaches you.

Your own rep takes over for negotiation. We stay on as translator and intermediary for as long as you need.

Cases

Our work

Real B2B work: the brief, the build, and the result.

Craftsman cutting timber with a circular saw in the iker workshop
B2B case studyPublished

iker: woodworking manufacturer

1.2M+

Targeted views

100

Warm contacts

Target audience

Construction companies, interior designers and developers: decision makers in the B2B segment with project checks from $100K+.

Task

Build brand image, recognition and trust for iker within this B2B segment, and generate a pipeline of qualified partnership leads.

Our work

Full-cycle marketing built from zero: strategy across Instagram, TikTok, YouTube and the website, content production, and a podcast for interior designers and construction companies. Ongoing systematic work: analysis, hypotheses, monthly adjustments, tracking how perception shifts among decision makers over time.

Results

Over 1.2 million targeted views. A list of 100 warm contacts, including construction companies. Interior designers and developers now know and trust the brand, with a shorter sales cycle on high-value projects.

We keep working with iker today. On request, we'll share the factory director's contact so you can hear first-hand what working with us is like.

Watch the filmiker on Instagram
Foreman in an orange hard hat in an industrial hall
Corporate filmPublished

Peschansky Repair-Mechanical Plant

Corporate film

Format

Industrial

Sector

Task

Produce a corporate film for the Peschansky Repair-Mechanical Plant: telling the story of the plant, its people, and its capabilities for a B2B audience.

Results

A finished corporate film, published and ready to share with partners and distributors.

Watch the film
Packages

From Pilot to Growth

You don't know us yet, and we're still proving the market for you. The first two months are priced at close to half the full rate, not because there's less work (the load is just as heavy from day one), but to keep entry comfortable while trust builds on both sides. After that, pricing reflects everything running in parallel, for as long as we keep working together.

01

Pilot

Market Test
Months 1–2

From $5,000 / mo

Guaranteed: even if you don't scale further, you keep a working tool for generating regional traffic.

For brands that want to test the market before serious investment.

Analytics

  • Demand & competitor analysis
  • Distributor map by country
  • Local positioning
  • Go / no-go market read

Infrastructure

  • Localized landing page + SEO
  • 1–2 B2B channels, set up & run
  • Photo & video content
  • B2B copy & materials

First contacts

  • Traffic launch
  • First distributor outreach
  • Warm contacts, handed to you
  • Final report & scale plan

Ad budget: $500–1,500 / mo, scoped to 1–2 countries — more markets need more budget.

02

Growth

Partner Pipeline
From month 3, ongoing

From $10,000 / mo

The same engagement, priced for everything now running in parallel: strategy, production, and active distributor search.

  • Active BD outreach
  • Ongoing content machine
  • B2B contact warm-up
  • Warm-contact pipeline + reporting
  • New geographies & channels

(depending on scope, number of platforms, geography, ad budgets, and business goals)

Discuss your project
Additional services

What else we can do

Beyond the core packages, we can pull in serious production and on-the-ground help whenever a project calls for it.

We tap the right voices in your field, from niche industry experts to regional names, and run it end to end: shortlist, brief, shoot, and rollout.

From a tight image video to full cinematic production with a world-class crew and a serious budget. We work directly with leading studios and assemble the exact team your story needs.

We plan, produce, and film interviews with your CEO or experts. It's a proven trust-builder in B2B. We can even source and invite the right guests from your industry.

Relocating to Almaty? We know the city. We'll help you find, compare, and choose the right office, with people already on the ground.

An extensive, vetted network across finance, legal, and other specialized fields. When a project needs a specific expert, we bring in one we've already worked with and trust.

Something specific or unusual in mind? Just ask. Chances are we already know exactly who to call.

FAQ

Questions you might have

Contact

Next step

If you want to know whether this format fits your business, let's talk. We'll answer your questions and explain what can realistically be done in your situation.

Talk to us directly

Fastest reply: message us on WhatsApp.

L

Lina

Project Lead

WhatsApp +7 707 039 5167 🇰🇿

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